"FRS is different. It's a healthy choice for energy that lasts hours not minutes. It fits in line with me wanting to live to be ninety. It fits in line with me wanting to keep running marathons, riding my bike, being fit and having fun." - Lance Armstrong
We're very pleased to welcome Lance Armstrong to the FRS family. Lance's athletic accomplishments, his cancer advocacy, and his focus on inspiring people to be active and healthy at any age are an inspiration to us all.
Lance's relationship with FRS is more than an endorsement deal, it's a partnership. After carefully reviewing the science behind the product, and meeting our management team, Lance has joined our Board of Directors and has chosen FRS to be the exclusive beverage he represents worldwide, because FRS aligns with his lifestyle choices and beliefs.
Get ready to see Lance featured in our advertising and on the FRS website. Lance also plays a role in company strategy with his participation in regular board meetings. We appreciate your continued support of our company and are very excited to start this new chapter in the FRS story.
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